About this blog

Peru is known for their culture, their gastronomy and their beautiful landscapes. We are a country full of history and traditions, in addition to having a rich diversity of fauna, flora and different geographic climates. Nonetheless, what really makes Peru special as a country is the people, who are welcoming, friendly and united. Peruvians are also known because of their creativity and ability to solve problems. The pandemic that started in 2020 is proof that for the peruvian creativity anything is possible, even saving and creating new business ideas to survive this cruel reality that affected the entire world. In 2020 the pandemic caused by Covid-19 (coronavirus disease 2019) started and in january 30 the WHO (World Health Organization) declared a health emergency of international concern, later in march 15 the then president of our country Martin Vizcarra made all peruvians go into quarantine, only being able to go outside if it was an emergency or to buy essential food, this politic lasted from the date mentioned before until July 1st. This brought a lot of uncertainty about how the peruvian business would survive this difficult time. All businesses were severely affected by the new virus of Covid-19, specially the tourism industry, and some of them had to instantly close due to the big economical problems this virus caused. The need to rebuild and solve their economic situation was something that had to be done immediately because people knew that this pandemic wouldn't last just a few weeks. This virus was so strong and contagious that it rapidly affected thousands of people in a split second. But how was this reactivation done? Some businesses decided to reinvent their employment through e-commerce, by remaking their work in many well-known pages like Instagram and Facebook. At first this was obviously not easy at all, because this was new to almost everyone but it was a must to adapt to this situation. Before the virus we had several businesses that worked only digitally, but now it’s like almost every company has its own virtual page, this was the easiest way the businesses could keep in contact with their customers, working on their necessities and how to keep making sales. An improvement that was born as a necessity but nowadays in consolidation, this new way of work, networking, comes to stay. It is a new challenge, and it is important to take advantage of this situation. Our objective with this blog is to show the innovation and resurgence of a strong and creative population like the Peruvian. We also look forward to showing the interesting and curious ideas that emerged from this pandemic to find a solution that would allow businesses to survive the change caused by Covid-19. In addition to this, we would like to share some stories of successful examples of entrepreneurship creation that allow us to see how with creativity and hard work a society can continue to develop despite the difficulties and how we can still see light in a tunnel that seems hopeless for a lot of people.

Social networks and opportunities to the face of the pandemic

    In this blog we seek to demonstrate how Peruvian creativity is something we should be proud of and how using it helped fight the rough path that this pandemic gave to our economy.



    It is nothing new to talk about the development of the digital world, however since the beginning of this pandemic, the opportunities to take advantage of these tools have made social networks play an important role in the development of Peruvian enterprises. Many people decided to start a business during this difficult time as a way to survive and keep making an income, they became entrepreneurs. This is the case of the peruvian businesses that emerged or decided to reinvent themselves through e-commerce, different ideas were launched, some of them we never thought would even be necessary until they appeared. These new business opportunities are the perfect example of turning a negative situation into a positive one.

We´ll now show some examples:

EL DOCTOR ANTIPLAGAS

    The need of protocols to make spaces safe due to the virus, gave rise to the emergence of companies specialized in space cleaning and disinfection, or in other cases the transformation of their services. This is the case of El Doctor Antiplagas, a company specialized in fumigations, that transformed and now it also provides the disinfection service against Covid-19.


CANCHITO PERÚ


    Canchito Perú was created during the first year of the pandemic, in 2020. It started because all the cinemas were closed and people started missing the cinema pop-corn, they started only with the “Sal Canchito” which is basically butter salt and now they've added two more products which are the “Canchito Caramel” and the “Pack Nachito”. In their Instagram account they have more than 8 000 followers and in their tiktok account they have more than 2 000 followers.



We leave here both business Instagram accounts:

https://www.instagram.com/eldoctorantiplagas/

https://www.instagram.com/canchito.peru/


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