About this blog

Peru is known for their culture, their gastronomy and their beautiful landscapes. We are a country full of history and traditions, in addition to having a rich diversity of fauna, flora and different geographic climates. Nonetheless, what really makes Peru special as a country is the people, who are welcoming, friendly and united. Peruvians are also known because of their creativity and ability to solve problems. The pandemic that started in 2020 is proof that for the peruvian creativity anything is possible, even saving and creating new business ideas to survive this cruel reality that affected the entire world. In 2020 the pandemic caused by Covid-19 (coronavirus disease 2019) started and in january 30 the WHO (World Health Organization) declared a health emergency of international concern, later in march 15 the then president of our country Martin Vizcarra made all peruvians go into quarantine, only being able to go outside if it was an emergency or to buy essential food, this politic lasted from the date mentioned before until July 1st. This brought a lot of uncertainty about how the peruvian business would survive this difficult time. All businesses were severely affected by the new virus of Covid-19, specially the tourism industry, and some of them had to instantly close due to the big economical problems this virus caused. The need to rebuild and solve their economic situation was something that had to be done immediately because people knew that this pandemic wouldn't last just a few weeks. This virus was so strong and contagious that it rapidly affected thousands of people in a split second. But how was this reactivation done? Some businesses decided to reinvent their employment through e-commerce, by remaking their work in many well-known pages like Instagram and Facebook. At first this was obviously not easy at all, because this was new to almost everyone but it was a must to adapt to this situation. Before the virus we had several businesses that worked only digitally, but now it’s like almost every company has its own virtual page, this was the easiest way the businesses could keep in contact with their customers, working on their necessities and how to keep making sales. An improvement that was born as a necessity but nowadays in consolidation, this new way of work, networking, comes to stay. It is a new challenge, and it is important to take advantage of this situation. Our objective with this blog is to show the innovation and resurgence of a strong and creative population like the Peruvian. We also look forward to showing the interesting and curious ideas that emerged from this pandemic to find a solution that would allow businesses to survive the change caused by Covid-19. In addition to this, we would like to share some stories of successful examples of entrepreneurship creation that allow us to see how with creativity and hard work a society can continue to develop despite the difficulties and how we can still see light in a tunnel that seems hopeless for a lot of people.

A silver lining created in the middle of the unemployement in Peru

    The effect of the pandemic disease has hit the economy all over the world immensely and Peru has not been immune to this misfortune. Preventively, several countries, including Peru, have taken extreme measures to prevent the contagion and spread of the disease. Unfortunately, these measures have paralyzed the world economy and because of this a recession occurred, leading to the loss of many jobs, thus causing an increase in unemployment in the country. According to the portal of IPE (Peruvian Institute of Economy) throughout the second quarter of last year, 6 million jobs were lost and the employed population decreased by 39.6%; the Gross Domestic Product decreased 30.2% throughout the same period; the expectations of increase went from positive figures of between 2% and 3% at the beginning of the year, to a contraction of levels close to 14%; among others.


    But not all is lost, since thanks to the vaccines and the measures taken, little by little normality is being recovered, or at least we are all adapting to this new normality that makes us challenge ourselves, grow, and innovate. If this pandemic has taught us anything, is the strength we have, how much can be achieved when we are united, and how, even if the outlook seems hopeless, there is always hope. It's been two years since this pandemic started in our country and a lot of examples of how people have overcome this tragedy is the reason why we continue to be inspired to see the positive side in something that seemed not to have one.


    Here we left a video that talks just about this topic:

        El Comercio is one of the most recognized newspapers in Peru and in 2021 they published this            video in their youtube chanel.



References:

    COVID-19: ¿Cuál es la situación del mercado laboral peruano en tiempos de pandemia? | Instituto Peruano de Economía. (2020). Retrieved 28 May 2022, from https://www.ipe.org.pe/portal/covid-19-cual-es-la-situacion-del-mercado-laboral-peruano-en-tiempos-de-pandemia/

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