About this blog
Peru is known for their culture, their gastronomy and their beautiful landscapes. We are a country full of history and traditions, in addition to having a rich diversity of fauna, flora and different geographic climates. Nonetheless, what really makes Peru special as a country is the people, who are welcoming, friendly and united. Peruvians are also known because of their creativity and ability to solve problems. The pandemic that started in 2020 is proof that for the peruvian creativity anything is possible, even saving and creating new business ideas to survive this cruel reality that affected the entire world.
In 2020 the pandemic caused by Covid-19 (coronavirus disease 2019) started and in january 30 the WHO (World Health Organization) declared a health emergency of international concern, later in march 15 the then president of our country Martin Vizcarra made all peruvians go into quarantine, only being able to go outside if it was an emergency or to buy essential food, this politic lasted from the date mentioned before until July 1st. This brought a lot of uncertainty about how the peruvian business would survive this difficult time. All businesses were severely affected by the new virus of Covid-19, specially the tourism industry, and some of them had to instantly close due to the big economical problems this virus caused. The need to rebuild and solve their economic situation was something that had to be done immediately because people knew that this pandemic wouldn't last just a few weeks. This virus was so strong and contagious that it rapidly affected thousands of people in a split second. But how was this reactivation done? Some businesses decided to reinvent their employment through e-commerce, by remaking their work in many well-known pages like Instagram and Facebook. At first this was obviously not easy at all, because this was new to almost everyone but it was a must to adapt to this situation. Before the virus we had several businesses that worked only digitally, but now it’s like almost every company has its own virtual page, this was the easiest way the businesses could keep in contact with their customers, working on their necessities and how to keep making sales. An improvement that was born as a necessity but nowadays in consolidation, this new way of work, networking, comes to stay. It is a new challenge, and it is important to take advantage of this situation.
Our objective with this blog is to show the innovation and resurgence of a strong and creative population like the Peruvian. We also look forward to showing the interesting and curious ideas that emerged from this pandemic to find a solution that would allow businesses to survive the change caused by Covid-19. In addition to this, we would like to share some stories of successful examples of entrepreneurship creation that allow us to see how with creativity and hard work a society can continue to develop despite the difficulties and how we can still see light in a tunnel that seems hopeless for a lot of people.
Born to fight
Although we all know and are proud of our country, sometimes we forget how important it is to be united with our own people and value the effort of being able to continue fighting in difficult circumstances. Thanks to this blog, we have been able to remember that Peru its not only a rich gastronomy, incredible landscapes, and a history that fills us with pride, but also that Peru is all Peruvians, all of us who, despite adversity, decide that it is worth to persevere for our dreams in this country that we love so deeply, not only to obtain our own growth but also to grow together as a society, knowing we have so much to offer to the world.
It has not been easy, at all, young people like us started university, a new chapter in life, virtually, having to adapt to this new method of studying, a new way to learn in class, being away from friends, but also there were students who stopped university for a while because the economic situation was not easy and in spite of all, they didn't stay with their arms closed. Young entrepreneurs are the perfect example of Peruvians, they are strong, enthusiastic, born to fight and with a positive outlook in life.
We have talked about entrepreneurship and how difficult it can be to start from scratch, but we want to dedicate this post to saying thank you. Thank you to the entrepreneurs for inspiring us, thank you for showing us that it is possible, thank you for fighting a pandemic that seemed like it was going to destroy the world, thank you for giving us hope again, thank you for setting an example, thank you for making Peru a better country.
Mitrovic, M. Empty time (Peru under the pandemic). Dialect Anthropol 44, 251–255 (2020). https://doi.org/10.1007/s10624-020-09600-7
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